3. SHELF it · Bio/Autobiographies · Entrepreneurship · Technology

BR 207: Elon Musk by Ashlee Vance

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Elon Musk’s book has a compelling narrative, a great inherent story and is very well written. It is not for everyone. However, if you are interested/intrigued by Elon Musk and/or have an interest in entrepreneurship, space or clean energy, this is a fascinating read.

Top 3 Learnings:
1. I found it fascinating to see how Musk kept buying himself career credit to do the next thing. His first tech company was a internet 1.0 version of Yelp meets Google Maps that exited for >$300M. This, then, gave him capital and credibility to work on X.com, which became PayPal. That, in turn, led to SpaceX.. And he chanced on Tesla because he was known to care a lot about clean energy.

2. Elon is a suitably weird/crazy, gifted person whose drive matches his considerable intellect. That said, he’s had to make some really big sacrifices to get to where he’s gotten to. He sees his mission as one that will save human kind (we care a lot about legacy as human beings) and his skills and experiences have positioned him beautifully for it. It isn’t for everyone. But, it is nevertheless inspiring to see him work toward what matters to him – even if his style occasionally is occasionally cold and un-empathetic.

3. I love Elon’s focus on first principles. His desire to understand the key drivers is phenomenal. The way he disaggregated the cost of a rocket’s components to get to understanding how over priced rockets are was, again, awe-inspiring.

No book notes. I treated this as a light read. :)

1. Read ASAP! · Bio/Autobiographies · Book Review Actions · Book Reviews · Business · Entrepreneurship · Sports

BR 195: Shoe Dog by Phil Knight

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: First, I hope you get the audible version. The narrator makes a special book feel extra special. In some ways, that’s what this book is all about – feelings. It is about the feelings that go into building something special. Nike founder Phil Knight takes us on a wonderful adventure. In doing so, he shares things he did well and things he wished he hadn’t done. For example, he does a couple of downright wrong stuff (ethically). But, somehow you forgive him. You forgive him because of his authenticity and because you feel you might have done the same in that situation.

This is a book about Nike. But, really, it is a book about spirit, care and the joy of the pursuit. Very heartfelt and beautifully written.

Top 3 learnings:

1. Businesses are about money just as a body is about blood. You need it to operate but life is so much more than that. And, business IS personal.

2. You measure yourself by the number of people who measure themselves by you.

3. The art of competing is forgetting that competition exists.

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Entrepreneurship · Technology

BR 186: The Third Wave by Steve Case

the third wave, steve case

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This book read as part autobiography, part technology book, part political change manifesto. It was an interesting read until a point after which I felt it got a bit repetitive. I definitely agreed with his thesis that working with the government will become critical for the next generation/”third wave” of entrepreneurs. I also enjoyed Steve Case talking about his time at AOL as this was a part of internet history I didn’t experience.

Top 3 Learnings:

1. The first wave was the start of the internet. The second was the social wave and was about communication and social media. The third wave will be the internet of everything.

2. As entrepreneurs attempt to disrupt large industries, they will need to partner more with incumbents and the governments. It will not be possible to disrupt industries like infrastructure and energy from the outside like in the second wave. Regulatory nous will be key as there will be plenty of government interaction in the third wave.

3. Entrepreneurs often slam the government as holding them back. However, the internet wouldn’t exist if it wasn’t for government programs. Build bridges instead of burning them.

3. SHELF it · Book Review Actions · Book Reviews · Entrepreneurship · Psychology

BR 185: The Jobs To Be Done Handbook by Bob Moesta and Chris Spiek

Jobs to be done, handbook, bob moesta, jtbd

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Practical how-to guide on conducting “jobs to be done” interviews. I had attended a Bob Moesta presentation in person once and this book just felt like the extended version of that. Lots of tips and tricks.

Top 3 Learnings:

1. With jobs to be done, it is all about finding the “why” behind customer decisions and then figuring out ways to meet the unmet need

2. To hire a product, you must fire another product. Every customer has only so much space in their lives to use products. So, if you are trying to get them to change behavior, they will need to let go of a product that isn’t doing the job so well.

3. Good jobs to be done interviewing does not connect the dots for the interviewee. Be ignorant, make no assumptions and keep asking them questions. Again, in the live presentation, Bob Moesta conducted a demo interviewed and showcased this beautifully – that will stay with me. :)

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Entrepreneurship · Psychology · Self Improvement

BR 182: The One Thing by Gary Keller and Jay Papasan

One thing

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: The One Thing was a pleasant read. It felt like a “starter” self help book. Lots of interesting ideas packaged in a “how to,” without much focus on “why.”

Top 3 Learnings: Just one learning – of course.

At any given time, it will feel like you have many things you need to make progress on.

Take a step back and ask yourself – what is the ONE thing you need to focus on?

Then, make progress on that.

(No other book notes :))

3. SHELF it · Book Review Actions · Book Reviews · Business · Entrepreneurship · History · Novel Concepts · Psychology

BR 179: David and Goliath by Malcolm Gladwell

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: Malcolm Gladwell is a masterful writer and weaves together many stories into a compelling book that asks us to rethink our traditional ideas of what constitutes an advantage.

Top 3 Learnings:

1. You may be better off being a big fish in a small pond. More people get discouraged and depressed being average at a top institution.

2. David and Goliath was a mismatched battle. As a slinger, Goliath actually stood no chance.

3. There is such a thing as a desired level of adversity. That’s how character is built.

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Business · Entrepreneurship · Leadership · Management · Technology

BR 178: The Alliance by Reid Hoffman and Ben Casnocha

alliance

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: The contents and philosophy behind this book is very close to my heart as I’m heading to work at LinkedIn post school. A lot of it felt very familiar and true from my experience at LinkedIn over the summer. Thanks Reid – for sharing it with the world.

Top 3 Learnings:

1. The best way to retain talent is to accept the fact that talented folks will want to leave. Plan for that.

2. Build talent management around “tours of duty.” These are “missions” of sort which challenge talented employees for a certain period of time and ensure a win-win scenario for both the company and the employee.

3. The best companies treat employee relationships as a two-way alliance. This lasts long after the employee leaves the company.

Book notes here.