2. BUY it! · Book Review Actions · Book Reviews · Business · Career · Psychology · Self Improvement

BR 214: The Right and Wrong Stuff by Carter Cast

Category: 2 – BUY it!* (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I am a biased reviewer here as this is written by one of my favorite Professors and a good (wise) friend. But, I think this is an important book and one everyone should have on their bookshelves. We all think about and talk about careers. We also talk about folks who are successful and folks who aren’t (or those who have derailed). This book brings together a lot of wisdom around what makes and breaks careers and packages it nicely.

Top 3 Learnings:

  1. Brilliant careers derail due to a variety of reasons. But, the biggest among them is a lack of self awareness that blinds a person to their tendency to overdo their strengths.
  2. 3 strengths/traits that accompany great careers – initiative, the ability to build positive relationships and a combination of perseverance and drive.
  3. The right stuff formula: (Job Skills + Industry Knowledge + Operational ability) x (3 Distinctive strengths/Derailers). This is a nice summary. Start with hard skills, industry knowledge and the ability to get stuff done. These are table stakes. Differentiate based on everything else.
3. SHELF it · Book Review Actions · Book Reviews · Business · Creativity · Entrepreneurship · Novel Concepts · Psychology

BR 210: Hunch by Bernadette Jiwa

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is a really easy and fun read. Bernadette Jiwa makes the case that we all have it in us to be insightful. We just have to learn to notice more. It’s one of those positive books that you could just pick up and read on a Sunday afternoon and walk out feeling optimistic and better.

Top 3 Learnings: 

  1. Don’t underestimate the power of the hunch in today’s data driven world. Noticing is the key to finding breakthrough ideas in everyday experiences.
  2. Cultivate curiosity, empathy and imagination to be in touch with your hunches.
  3. Empathy is feeling with someone. Sympathy is feeling for someone.
1. Read ASAP! · Book Review Actions · Book Reviews · Business · History · Technology

BR 209: The Master Switch by Tim Wu

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I debated about whether this should be category 1 or 2. On the one hand, this book is very focused on the history of information empires in the United States. But, on the other, information empires are THE dominant corporations in today’s world. So, this book become a must read. :)

Top 3 Learnings:

  1. Every information industry (phone, radio, film, tv, internet) has seen a struggle between open versus closed / decentralized versus centralized. Every one of these started out with hackers and hobbyists and then became the home of large monopolies.
  2. What we think is a by product of what we read and who listen to. Free speech and a marketplace of ideas are not as dependent on the values of a place as much as the structure of the information infrastructure.
  3. This isn’t as much a learning as much as a note that I remember so many stories from the book. The story of the creation of hollywood, the rise, fall and rise of AT&T, CBS, etc., still give me goosebumps. A hat tip to Tim Wu for a wonderfully written book.

Book notes here

3. SHELF it · Book Review Actions · Book Reviews · Business · Skills · Technology

BR 200: Inspired by Marty Cagan

Category: 3 – SHELF it* (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

*This is a really nice read if you are interested in Technology Product Management. I’d move this to “BUY It” in that case.

Comments: A really well written and well organized book that beautifully lays out the art and science of product management.

1. The job of the product manager is to discover a product that is valuable, usable, and feasible.

3 Steps to Building Products –

1. Is there a real opportunity?
2. Figure out what to build (build the right product) – is there enough evidence that it is valuable, useful and feasible?
3. Build it (building the product right).

2. Replace PRDs or Product Specs with a prototype. The majority of the product spec should be the high-fidelity prototype, representing the functional requirements, the information architecture, the interaction design, and the visual design of the user experience.

3. Fear, greed and lust. People buy and use products largely for emotional reasons. In the enterprise space, the dominant emotion is generally fear or greed. In the consumer space, the dominant emotions get more personal. If I buy this product or use this Web site, I will make friends (loneliness), find a date (love or lust), win money (greed), or show off my pictures or my taste in music (pride).

Book notes here.

2. BUY it! · Book Review Actions · Book Reviews · Business · Novel Concepts

BR 196: The Signal and the Noise by Nate Silver

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: I think I might have called this a “Priority 1” book if it wasn’t for business school. This was a very good refresher on how to think about predictions and data. As the ultimate data geek, Nate Silver does a very good job introducing us to the world of prediction and statistics.

Top 3 learnings:

1. Sometimes, predictions change the nature of the thing. If everyone is using an app that predicts highway x will have lesser traffic, everyone could end up on highway x.

2. Bayesian approach was to make a small prediction and keep improving on it. Probability was seen by Laplace and Bayes  as a step toward progress. Bayes theorem is concerned with conditional probability. Think probabilistically. Require you to accept that your subjective representations of the world are not truth.

3. Terrorist attacks are similar to earthquakes – high uncertainty. However, when you plot frequency and destruction wrought by terrorist attacks on a double logarithmic scale, it is a straight line!

The broken windows theory was embraced in the US despite limited scientific evidence perhaps because it is easier for police to imprison a 16 year old with drugs than solve a difficult crime.

Israel has taken the opposite approach – it treats small acts of terror as normal but has worked hard to eliminate large threats. Israel’s power law distribution curve looks different from what you might expect – due to their strategic choices.

Book notes here.

1. Read ASAP! · Bio/Autobiographies · Book Review Actions · Book Reviews · Business · Entrepreneurship · Sports

BR 195: Shoe Dog by Phil Knight

Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: First, I hope you get the audible version. The narrator makes a special book feel extra special. In some ways, that’s what this book is all about – feelings. It is about the feelings that go into building something special. Nike founder Phil Knight takes us on a wonderful adventure. In doing so, he shares things he did well and things he wished he hadn’t done. For example, he does a couple of downright wrong stuff (ethically). But, somehow you forgive him. You forgive him because of his authenticity and because you feel you might have done the same in that situation.

This is a book about Nike. But, really, it is a book about spirit, care and the joy of the pursuit. Very heartfelt and beautifully written.

Top 3 learnings:

1. Businesses are about money just as a body is about blood. You need it to operate but life is so much more than that. And, business IS personal.

2. You measure yourself by the number of people who measure themselves by you.

3. The art of competing is forgetting that competition exists.

Book notes here.

3. SHELF it · Book Review Actions · Book Reviews · Business · Technology

BR 192: The Seventh Sense by Joshua Cooper Ramo

the seventh sense, joshua cooper ramo

Category: 3 – SHELF it (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is an interesting book. On paper, it is one that should have many fascinating takeaways. But, somehow, it fell short of the mark. I didn’t really have all that many interesting takeaways. And, I really expected to. Maybe it was a case of expectations versus reality.

Top 3 Learnings:

1. A series of nodes connected to each other is a network. And, a connection of objects can change the nature of the object itself.

2. Power was asymmetric in the age of aristocrats. Since then, power has been going through a gradual decentralization. However, networks have been making power asymmetric via power law distributions.

3. Gate keeping is very valuable in the age of networks. Threatening to leave countries out of networks like the internet could be an effective way to enforce nuclear pacts.

(The author believes that we are in great danger of being wiped out by artificial intelligence.)

Book notes here.