Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: It hammers home a simple idea and really demonstrates the power of a (simple) framework in making ideas stick. Only downside is that it can occasionally be repetitive – but, maybe, that is the point. :)
Top 3 learnings:
1. Start with Why
2. Start with Why. Then move to the ‘how’ and the ‘what’.
3. Start with Why. Always explain your purpose.
I have been working on implementing this in everything I do. It hasn’t become habitual yet but I’m hoping it will become soon. A simple, really powerful idea.
There are lots of other little lessons from the book that I could list in the top 3 learnings but I fear diluting what I really took away from the book.