2. BUY it! · Bio/Autobiographies · Book Review Actions · Book Reviews · Entrepreneurship · Leadership

BR 72: When Fish Fly by John Yokohama

Category: 2 – BUY it! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)

Comments: This is a very inspiring book – in a non traditional sense. It is John Yokohama’s tale of how he transformed an ordinary pike fish market in Seattle to ‘World Famous Pike Place Fish’. If a person can transform a fish market (let’s face it, the image that comes to mind isn’t particularly pleasing) to something so amazing, it makes you wonder as to whether any complaints about work are justified.

A true story about being proactive as John Yokohama talks us through his process of growth after a conversation with to a consultant friend who promises to turn his ordinary fish shop around. He shares the various challenges, difficulties and moments of pride.. he does it very sincerely and the book is definitely a nice and often, heartwarming read.

Many takeaways. I have written about one that struck me here

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