Category: 3- SHELF it (All Categories are 1) Read ASAP! 2) BUY it! 3) SHELF it 4) SOMEDAY it)
Comments: Jeffrey J Fox’s style is throw in many ideas in concise small chapters and he does so in this book as well. It’s a quick and easy read with a lot of simple-to-apply marketing concepts laced with a few nice stories. Having said that, it is not a book that has had so much impact!
What to expect: Many byte-sized marketing learnings with quite a few being easy to apply. For eg: Always talk about how much a customer would lose rather than gain. Clear, concise and easy to get through book.
Do I recommend this book?: Shelf it.. until you feel you’d like to get down to designing a flyer or a brochure..